Here's the first project of STITCH Creative, the native studio for TIME, FORTUNE and MONEY for which I serve as the Creative Director.



"Is there any practice less selfish, any labor less alienated, any time less wasted, than preparing something delicious and nourishing for people you love?" asks author Michael Pollan in his book Cooked, now a Netflix documentary series. Watch now on Netflix. The answer is, there isn't. For the last 50 years, TIME has tracked how this labor of love has evolved. Inspired by Pollan's insight, we dug into our archives to revisit how, why and for whom we cook.